Why Monday?

Research conducted by Johns Hopkins indicates that the week is a critical unit of time in planning our lives and Monday has special significance as the beginning of the week.

People view Monday as a day for a fresh start, a chance to set health intentions for the next six days. They’re more likely to start diets, exercise regimes, quit smoking and schedule doctor’s appointments on Monday than any other day. And they’re looking for help in setting and carrying out their healthy intentions for the week.

Take a look at our research and see how Monday can be an invaluable tool in starting and maintaining positive behavior change.