In the Media
More and more, consumers are turning to the media for the information they need to stay on track with their health goals. Adding a Healthy Monday message to existing programming can help drive traffic to your site, expand viewership, add value to ad space, increase click rates and build brand loyalty. Here’s what Monday is doing for a few of our media partners:
About.com has been providing answers to millions of life’s little questions for 14 years. They began offering their Healthy Monday newsletter in August of 2007 and have since expanded the idea into a prominent feature on their health page. Healthy Monday motivational messages have also made their way to other areas of the site, like the smoke cessation forum. All twelve health editors have endorsed the Healthy Monday concept as a way to drive both healthful behaviors and site traffic.
When Dr. Isadore Rosenfeld, professor of medicine at New York Hospital Weil Cornell Medical Center and contributing editor of Parade magazine, joined the Fox News line up in 2006, he chose Healthy Monday as the centerpiece to anchor his segment. Since then, Sunday Housecall has become one of the network’s most popular health segments; still offering viewers their weekly Healthy Monday tip.
Since 2004, every Monday has been meatless at Woman’s Day. Their monthly pre-plan culinary calendars include weekly Meatless Monday entrees with a focus on low fat, healthy dishes. Readers can find the recipes in print or online and can sign into Facebook to pick their favorite.
Health and fitness coach Chris Freytag shares her Monday Motivation tips and techniques on Minnesota’s Kare 11 morning news show. The accessibility of these morning messages has meant greater visibility for Freytag and healthy results for viewers. Her website boasts a long list of participants who have used Monday as a fresh start.
Activism hub Change.org encourages readers to fight with their forks. Each week chef David Orr selects a Meatless Monday recipe that highlights the health aspects of the dish’s main ingredients. By offering an entrée each week, Change.org ensures that readers return frequently and join other discussions on site.