City of Clifton, NJ Introduces Healthy Monday Campaign

March 3rd, 2020

The Clifton, NJ is using the power of Monday to make its residents healthier, one day at a time. As part of its Community Health Improvement Plan, the City will kick off a Healthy Monday program, encouraging residents to use each Monday to get on a healthier track.

The campaign will kick off with “Meatless Monday,” a simple concept with major benefits that encourages individuals to cut out meat, one day a week. This health promotion campaign launched in 2003 encourages people to eat less saturated fat and reduce their risk of heart disease, stroke and diabetes. Research shows that consuming less red and processed meat and more plant-based foods such as vegetables, beans, soy, and nuts can offer many potential health benefits.

The City will encourage its community partners, restaurants, and other organizations to promote healthy eating by encouraging their clients, patrons and customers to go Meatless Monday each week. Messages and tips for integrating this exciting and healthy initiative will be also circulated through the social media platforms and other communication channels of the various organizations in the City.

Clifton will also promote “Move it Monday,” a campaign encouraging people of all fitness levels to kick off the week with exercise. In addition to offering exercise tips, many organizations will be participating in the Monday Mile, a weekly group walk for 20 minutes or less that helps everyone start the week off by moving together, helping to meet the CDC recommendation of a minimum of 2.5 hours of exercise per week.

Additionally, the City will implement “DeStress Monday,” which addresses the issue of persistent stress, which has been shown to have negative effects on many aspects of personal health. The campaign offers a Monday refresh practice that incorporates evidence-based stress reduction techniques of deep breathing, mindfulness and positive affirmation. The campaign includes mid-week mini-resets for fun creative ways to renew our energy to stay positive and calm the whole week.

The Healthy Monday program in Clifton will continue throughout the duration of the Community Health Improvement Plan.

Click here for the full press release.