Who We Are

Ron Hernandez, Managing Director

Ron has worked in the marketing industry for more than twenty years.

Prior to his work with The Monday Campaigns, he held positions as a marketing & communications director, PR director, media director and advertising manager for organizations like New York University, Simon & Schuster (Viacom), Art+Auction magazine and InterExchange as well as worked on projects for advertising agency clients including Microsoft, Citibank and Universal Pictures. Ron holds an MBA in Management and Marketing from the Stern School of Business at New York University. He has many years’ experience working on both the staff and the board of several nonprofits and volunteers for childhood education, HIV-awareness and animal rescue organizations both locally and abroad.

Mark Driscoll, Senior Creative Director

Mark comes to The Monday Campaigns with over twenty years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all The Monday Campaigns’ initiatives and dedicated to making people healthier.

Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.

Cherry Dumaual, PR & Partnerships Director

Cherry Dumaual has more than twenty years of experience in marketing and public relations, building brands in highly competitive categories, such as consumer health and food & nutrition. She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York. Passionate about international cuisines, Cherry has traveled to more than fifty countries.

Dana Smith, Campaign Director

Dana Smith joined The Monday Campaigns in 2013 and is the Campaign Director for Meatless Monday, the global movement which encourages people to cut meat from their diets one day a week – for personal health and the health of the planet.

Dana oversees the strategic vision for Meatless Monday in an effort to gain awareness and adoption of the campaign.  She manages high level relationships and partnerships with a focus on foodservice, communities, schools, restaurants, chefs, and influencers. Dana is a senior campaign and marketing executive with expertise in program development and implementation, integrated marketing, public relations, and digital and social media.

Prior to joining The Monday Campaigns, Dana helped launch and market the wildly successful online food store FreshDirect.com and spent time in several top tier food marketing and innovation companies. She has a passion for all things culinary and a focus on food sustainability.

Peggy Neu, Senior Advisor to Grace Communications

Peggy joined The Monday Campaigns as President in 2008 before becoming the Senior Advisor to Grace Communications in 2021, where she will head up health promotional work amongst hospitals and academic centers. Peggy has over thirty years of marketing in the corporate, nonprofit and government sectors, where she was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente. After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health.

Peggy also serves on the Executive Committee of the Board of Directors of the Nalanda Institute for Contemplative Science which trains people from all walks of life in the contemplative skills needed to cultivate compassion and altruism in our interdependent world.

Sid Lerner, Founder (1930-2021)

Throughout his legendary career in advertising, Sid created campaigns that changed the way the nation thought about everything, from common household items — “Don’t Squeeze the Charmin!” — to public health, and the environment.

Sid launched Meatless Monday in 2003 in association with the Johns Hopkins Center for a Livable Future, then followed with other campaigns addressing smoking cessation, nutrition, physical activity and stress management, all using a weekly cue and Monday “fresh start” mindset to motivate healthy behaviors from week-to-week.

Sid saw the importance of bringing marketing best practices to public health and started Lerner Centers for Public Health Promotion at Syracuse, Columbia and Johns Hopkins Universities and later at NYU Langone Health and Columbia University Irving Medical Center. In 2019, Johns Hopkins recognized Sid’s contribution to public health, awarding him the Doctor of Humane Letters degree, their highest honor recognizing humanitarian impact.

Sid also received the George Arents award from his alma mater, Syracuse University. Learn more about Sid’s fascinating background in this video created for the Arents award.


The Monday Campaigns Public Health Partner Liaisons

Becky Ramsing, MPH, RD, LDN, Sr. Program Officer, Food Communities & Public Health Program, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health

Shannon Monnat, PhD, Lerner Chair & Director, Lerner Center for Public Health Promotion, Syracuse University, Syracuse Maxwell School of Citizenship and Public Affairs

Gina Wingood, ScD, MPH, Director of the Lerner Center for Public Health Promotion, Columbia Mailman School of Public Health

Taryn De Sio-Garber, MS, Associate Director of Health Promotion, NYU Langone

Elena Ladas, PhD, RD, Director, Integrative Therapies Program, Columbia University Irving Medical Center

The Monday Campaigns Advisors

Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University

Martin Bloem, MD, PhD, Director of the Center for a Livable Future,  Johns Hopkins University

Ellen MacKenzie, PhD, Dean, Johns Hopkins Bloomberg School of Public Health

Linda Fried, MD, MPHDean, Mailman School of Public Health, Columbia University

David Van Slyke, PhD, Dean of the Maxwell School of Citizenship and Public Affairs, Syracuse University

Jeff McElneaCEO, The Jeffrey Development Group and Storeboards Media