Smokers usually use big days like birthdays or New Year’s to try to kick the habit, but most will be smoking again within a month. It takes an average of 8-11 times to stop smoking for good. Experts recommend that quitters use Monday instead of big anniversaries to recommit. That’s 52 chances to quit, and stay quit for life.

Organizations can use Monday to boost their smoke cessation programs through weekly check-ins with Quit Line counselors, online forums, and Monday motivator messages sent through email, SMS and social media.