The Monday Campaigns is a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and organizations join together to commit to the healthy behaviors that can help end chronic preventable diseases.

Why Monday?

Research conducted by Johns Hopkins concludes that health promotions utilizing weekly periodicity and the unique cultural associations of Monday as the beginning of the week have the potential to positively affect a range of healthy behaviors. People view Monday as a day for a fresh start and are more likely to starts diets and exercise regimes, quit smoking and schedule doctor’s appointments on Monday than any other day. And a Monday start helps them carry out their healthy intentions for the week.

What Do We Offer?

We help organizations incorporate the Monday concept into their own health promotion programs by providing free research, creative materials, case studies and ready-to-scale programs. We support individuals through consumer websites and social media with weekly recipes, tips and resources that can help them live healthier week after week.

Whom Do We Work With?

In only a few years the Monday movement has grown to include an impressive array of schools and universities, businesses, communities, nonprofit and government organizations, and media outlets. Some utilize the campaign’s free resources while others create their own programs.

What Are We Looking For?

Organizations wishing to incorporate the Monday concept into their own programs and/or collaborate with The Monday Campaigns and our academic partners to develop and disseminate evidence-based models.

Monday Campaigns Overview (PDF)

 

The Monday Campaigns is a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and organizations join together to commit to the healthy behaviors that can help end chronic preventable diseases.

Why Monday?

Research conducted by Johns Hopkins concludes that health promotions utilizing weekly periodicity and the unique cultural associations of Monday as the beginning of the week have the potential to positively affect a range of healthy behaviors. People view Monday as a day for a fresh start and are more likely to starts diets and exercise regimes, quit smoking and schedule doctor’s appointments on Monday than any other day. And a Monday start helps them carry out their healthy intentions for the week.

What Do We Offer?

We help organizations incorporate the Monday concept into their own health promotion programs by providing free research, creative materials, case studies and ready-to-scale programs. We support individuals through consumer websites and social media with weekly recipes, tips and resources that can help them live healthier week after week.

Whom Do We Work With?

In only a few years the Monday movement has grown to include an impressive array of schools and universities, businesses, communities, nonprofit and government organizations, and media outlets. Some utilize the campaign’s free resources while others create their own programs.

What Are We Looking For?

Organizations wishing to incorporate the Monday concept into their own programs and/or collaborate with The Monday Campaigns and our academic partners to develop and disseminate evidence-based models.

Monday Campaigns Overview (PDF)

 

THE MONDAY CAMPAIGNS TEAM


sidSid Lerner, Founder & Chairman

Sid Lerner is the Chairman and Founder of The Monday Campaigns. He started Meatless Monday in 2003 in association with Johns Hopkins University, and since then the campaign has grown into a global movement with programs in 23 countries and participation from thousands of restaurants, schools, worksites, communities and celebrities.

An alumnus of Syracuse University, Sid teamed up in 2011 with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse’s Maxwell School of Citizenship and Public Affairs to bring health advocacy and advertising know-how to the next generation of public health experts.

Sid’s long and varied career includes working as a creative director in advertising on classic brands such as Charmin and Johnson Wax, writing six non-fiction books, including “Monday Morning Quarterbacking” and “From the Desk of,” and heading his own creative and consulting business – Sid Lerner Associates.

In addition to The Monday Campaigns, Sid is President of Biorings LLC, a contraceptive/STD product line he co-invented with two Weill Cornell Medical researchers.

In 2011 the Public Health Association of New York City awarded Sid the Special Merit Award for his long-term effort to develop creative marketing strategies that promote public health.

 

Peggy01Peggy Neu, President

Peggy joined the Monday Campaigns as President in 2008 after 25 years of marketing in the corporate, nonprofit and government sectors.  She was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente.  After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health. Prior to joining the Monday Campaigns, she worked with Noral Group International on a social marketing campaign for the Department of Health and Human Services.

 

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Mark Driscoll, Senior Creative Director

Mark comes to the Monday Campaigns with over 20 years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all the Monday Campaigns’ initiatives and dedicated to making people healthier.

Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.—

 

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Vanessa Protass, Associate Director, Marketing 

Vanessa joined the Monday Campaigns in 2012. As Social Media Manager she is responsible for making Monday the day all health breaks loose on Facebook, Twitter, Pinterest, and beyond. Vanessa’s previous experience includes 4 years as Digital Media Manager for the Ad Council, where she oversaw distribution and tracking of online media for 50+ PSA campaigns, blogged about social marketing, and managed the Ad Council communities on Facebook, Twitter, and YouTube. She received her Bachelor of Arts Degree in English from the State University of New York at Geneseo.

 

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Lee Rubenstein, Associate Creative Director

Born a creator, Lee Rubenstein joined The Monday Campaigns in 2010. He conceptualizes, writes, designs and produces content across all of the Monday Campaigns. Lee holds a Bachelor of Fine Arts Degree in Media Arts from Pratt Institute. Before joining The Monday Campaigns, Lee worked as an interactive producer for a social media agency, where he worked on campaigns for several national brands.

Lee is an international award-winning animation producer and served as an assistant director for a multiple-award-winning weekly animated web show that has garnered millions of views on YouTube. He enjoys drawing, reading non-fiction, creative side projects and a good cup of coffee.

 

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Cherry Dumaual, PR & Partnerships Director

Cherry Dumaual has more than 20 years of experience in marketing public relations that builds brands in highly competitive categories, such as consumer health, food & nutrition.  She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York.  Passionate about international cuisines, Cherry has traveled to more than 50 countries.

 

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Morgan L. Johnson, MPH, Program Development and Research Director

Morgan Johnson is a trained public health educator and researcher. Before joining the Monday Campaigns, Morgan developed programs for the New York City Department of Health and Mental Hygiene and health departments across the state of North Carolina to help them prepare and respond to public health emergencies such as pandemics, hurricanes, terrorist attacks, and other manmade and naturally occurring disasters.  Prior to her involvement in emergency management, Morgan played key roles in several successful public health initiatives, including the national rollout of an adolescent violence prevention program, the implementation of a standard for assessing physical activity and nutrition environments at daycare centers, and the broad adoption of mobile data collection and mapping technologies for the state of North Carolina and New York City.  Morgan joined The Monday campaigns in July of 2011 and leads implementation and evaluation of Monday programs in various community settings.

 

Rachelle Reeder, MPH, Program & Research Associate

As the Program & Research Associate, Rachelle performs research for the development and evaluation of all campaigns produced by The Monday Campaigns.  She received her Master’s in Public Health from Columbia University, focusing on health communication and social marketing.

Before joining The Monday Campaigns, she worked in health communications at Columbia Health and conducted qualitative evaluations of campaigns at the NYC Department of Health and Mental Hygiene.

 

Brian Wheeler, Creative Director

Brian began his career in advertising not with a portfolio, but with a one-act play that got him a coveted copywriting position at DDB. In the 20 years since, he has worked as a writer and Creative Director with category-leading clients like Diageo, P&G, Coca-Cola, Capital One, Allstate, Michelin, Volkswagen and NYC Tourism, launching campaigns in every medium from traditional to social to PR.

Brian always believed advertising could be a force for promoting healthy behavior, and for seven years ran Garlic, an agency that partnered exclusively with products that are good for people: travel, hospitality, fitness and food. Listing his heroes as Federico Fellini and The Little Prince, Brian is the proud owner of two seats from the Montreal Forum, loves radio stations at the ends of the dial, and believes everything could use a little more garlic.

 

Diana K. Rice, RD, Registered Dietitian & PR Associate

Diana comes to the Monday Campaigns with a background in publishing, social media and nutrition education. She holds a Bachelor of Arts in Journalism from New York University, a Bachelor of Science in Dietetics from the University of Northern Colorado, and completed her dietetic internship with Cedar Crest College.

Before joining the Monday Campaigns, she worked for several consumer magazines, managed the social media and fundraising efforts for the non-profit Spoons Across America and implemented child and family cooking programs at the YMCA. Diana is passionate about home cooking, sustainable agriculture and children’s nutrition education and often spends her spare time gardening and developing new recipes.

 

Alexander Bochner, Marketing Assistant

Alexander joined the Monday Campaigns in the fall of 2013 as part of the marketing department. He is responsible for developing and executing social media strategies, optimizing audience engagement and identifying growth opportunities across all marketing initiatives. Alexander moved to the United States from Denmark in 2006 and completed a B.A. in Communication Studies, with a minor in Writing & Rhetoric, from the University of Rhode Island in 2012.

His passion for health and fitness serves him well in his position, as he enthusiastically creates content that is relatable and engaging for the audience. He enjoys reading about subjects ranging from wellness to investing, and to keep his body in shape through regular exercise and healthy eating habits.

 

Lauren Levy, Art Director

Lauren Levy joined The Monday Campaigns team in 2013 as an Art Director. Her role is to conceptualize and design content for all of the Monday Campaigns. Lauren holds a Bachelor of Fine Arts Degree in Advertising Design from Syracuse University.

Before joining The Monday Campaigns, she was as an Art Director for an advertising agency for two years, where she worked on campaigns for toy brands. In her spare time, Lauren enjoys dancing, painting, giggling, and painting her face orange for Syracuse basketball games.

 

Mac Schwerin, Jr. Copywriter

As a Copywriter, Mac helps develop campaign strategies and execute them against print, social, and out of home platforms. He also contributes content to the Meatless Monday website, as well as various other outlets. Before joining The Monday Campaigns Mac worked for a literary agency.

Mac graduated from Johns Hopkins with degrees in Philosophy and Writing Seminars. His interests include travel, long form journalism, and the sweet triumph of calling out what a TV character is about to do right before they do it.


The Monday Campaigns Academic Liaisons

Laura Wehrmeyer, Healthy Monday Project Director,  Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health

Allison Righter, Meatless Monday Program Officer, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health

Tom Dennison, Faculty Director, Lerner Center for Public Health Promotion, Syracuse University

Rebecca Bostwick, Program Director, Lerner Center for Public Health Promotion, Syracuse University


The Monday Campaigns Advisors

Linda Fried, MD, MPHDean, Mailman School of Public Health, Columbia University

Michael J. Klag, MD, MPH, Dean, Bloomberg School of Public Health, Johns Hopkins University

Lorraine Branham, PhD, Dean, Newhouse School of Public Communications, Syracuse University

Robert S. Lawrence, MD, Director, Center for a Livable Future, Bloomberg School of Public Health, Johns Hopkins University

Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University

Isadore Rosenfeld, MD, Distinguished Professor of Clinical Medicine Weill Cornell Medical College

David Holtgrave, PhD, Chair, Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University

Joanna Cohen, PhD, Director, Institute for Global Tobacco Control, Bloomberg School of Public Health, Johns Hopkins University

Lawrence J. Cheskin, MD, Director, Johns Hopkins Weight Management Center,  Bloomberg School of Public Health, Johns Hopkins University

James B. Steinberg, JD, Dean, Maxwell School of Citizenship and Public Affairs, Syracuse University

Jeff McElnea, CEO, Jeffrey Group and Storeboards Media