The Monday Campaigns is a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and organizations join together to commit to the healthy behaviors that can help end chronic preventable diseases.
Why Monday?
Research conducted by Johns Hopkins concludes that health promotions utilizing weekly periodicity and the unique cultural associations of Monday as the beginning of the week have the potential to positively affect a range of healthy behaviors. People view Monday as a day for a fresh start and are more likely to starts diets and exercise regimes, quit smoking and schedule doctor’s appointments on Monday than any other day. And a Monday start helps them carry out their healthy intentions for the week.
What Do We Offer?
We help organizations incorporate the Monday concept into their own health promotion programs by providing free research, creative materials, case studies and ready-to-scale programs. We support individuals through consumer websites and social media with weekly recipes, tips and resources that can help them live healthier week after week.
Whom Do We Work With?
In only a few years the Monday movement has grown to include an impressive array of schools and universities, businesses, communities, nonprofit and government organizations, and media outlets. Some utilize the campaign’s free resources while others create their own programs.
What Are We Looking For?
Organizations wishing to incorporate the Monday concept into their own programs and/or collaborate with The Monday Campaigns and our academic partners to develop and disseminate evidence-based models.
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The Monday Campaigns is a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and organizations join together to commit to the healthy behaviors that can help end chronic preventable diseases.
Why Monday?
Research conducted by Johns Hopkins concludes that health promotions utilizing weekly periodicity and the unique cultural associations of Monday as the beginning of the week have the potential to positively affect a range of healthy behaviors. People view Monday as a day for a fresh start and are more likely to starts diets and exercise regimes, quit smoking and schedule doctor’s appointments on Monday than any other day. And a Monday start helps them carry out their healthy intentions for the week.
What Do We Offer?
We help organizations incorporate the Monday concept into their own health promotion programs by providing free research, creative materials, case studies and ready-to-scale programs. We support individuals through consumer websites and social media with weekly recipes, tips and resources that can help them live healthier week after week.
Whom Do We Work With?
In only a few years the Monday movement has grown to include an impressive array of schools and universities, businesses, communities, nonprofit and government organizations, and media outlets. Some utilize the campaign’s free resources while others create their own programs.
What Are We Looking For?
Organizations wishing to incorporate the Monday concept into their own programs and/or collaborate with The Monday Campaigns and our academic partners to develop and disseminate evidence-based models.
THE MONDAY CAMPAIGNS TEAM
Sid Lerner, Founder & Chairman
Sid Lerner is the Chairman and Founder of The Monday Campaigns. He started Meatless Monday in 2003 in association with Johns Hopkins University, and since then the campaign has grown into a global movement with programs in 23 countries and participation from thousands of restaurants, schools, worksites, communities and celebrities.
An alumnus of Syracuse University, Sid teamed up in 2011 with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse’s Maxwell School of Citizenship and Public Affairs to bring health advocacy and advertising know-how to the next generation of public health experts.
Sid’s long and varied career includes working as a creative director in advertising on classic brands such as Charmin and Johnson Wax, writing six non-fiction books, including “Monday Morning Quarterbacking” and “From the Desk of,” and heading his own creative and consulting business – Sid Lerner Associates.
In addition to The Monday Campaigns, Sid is President of Biorings LLC, a contraceptive/STD product line he co-invented with two Weill Cornell Medical researchers.
In 2011 the Public Health Association of New York City awarded Sid the Special Merit Award for his long-term effort to develop creative marketing strategies that promote public health.
Peggy Neu, President
Peggy joined The Monday Campaigns as President in 2008 after 25 years of marketing in the corporate, nonprofit and government sectors. She was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente. After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health. Prior to joining The Monday Campaigns, she worked with Noral Group International on a social marketing campaign for the Department of Health and Human Services.
Ron Hernandez, Managing Director
Ron has worked in the marketing industry for more than twenty years.
Prior to his work with The Monday Campaigns, he held positions as a marketing & communications director, PR director, media director and advertising manager for organizations like New York University, Simon & Schuster (Viacom), Art+Auction magazine and InterExchange as well as worked on projects for clients including Microsoft, Citibank and Universal Pictures. Ron holds an MBA in Management and Marketing from the Stern School of Business at New York University. He has many years’ experience working on both the staff and the board of several nonprofits and volunteers for childhood education, HIV-awareness and animal rescue organizations both locally and abroad.
Mark Driscoll, Senior Creative Director
Mark comes to The Monday Campaigns with over 20 years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all The Monday Campaigns’ initiatives and dedicated to making people healthier.
Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.
Cherry Dumaual, PR & Partnerships Director
Cherry Dumaual has more than 20 years of experience in marketing public relations that builds brands in highly competitive categories, such as consumer health, food & nutrition. She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York. Passionate about international cuisines, Cherry has traveled to more than 50 countries.
The Monday Campaigns Academic Liaisons
Laura Fuentes, Deputy Director, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health
Becky Ramsing, MPH, RD, LDN, Sr. Program Officer, Food Communities & Public Health Program, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health
Tom Dennison, Director, Lerner Center for Public Health Communications, Syracuse University
Rebecca Bostwick, Program Director, Lerner Center for Public Health Promotion, Syracuse University
The Monday Campaigns Advisors
Linda Fried, MD, MPH, Dean, Mailman School of Public Health, Columbia University
Lorraine Branham, PhD, Dean, Newhouse School of Public Communications, Syracuse University
Robert S. Lawrence, MD, Founding Director, Center for a Livable Future, Bloomberg School of Public Health, Johns Hopkins University
Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University
Isadore Rosenfeld, MD, Distinguished Professor of Clinical Medicine Weill Cornell Medical College
Bloem, MD, PhD, Director of Center for a Livable Future Johns Hopkins University
Joanna Cohen, PhD, Director, Institute for Global Tobacco Control, Bloomberg School of Public Health, Johns Hopkins University
Lawrence J. Cheskin, MD, Director, Johns Hopkins Weight Management Center, Bloomberg School of Public Health, Johns Hopkins University
James B. Steinberg, JD, Dean, Maxwell School of Citizenship and Public Affairs, Syracuse University
Jeff McElnea, CEO, Jeffrey Group and Storeboards Media
