Eat for Climate Week Social Media & Communications Toolkit

Eat for Climate Week NYC is a free Climate Week NYC program that seeks to raise awareness about the climate benefits of plant-based meals and highlight the deliciousness of plant-based foods.  

To participate (sign-up here), simply promote climate-friendly plant-based meals during Eat for Climate Week NYC September 20-26, 2021. 

Below are social media and communication tools for participating restaurants and corporate partners.

Please contact info@meatlessmonday.com with any questions. 

 

Tag all partners when communicating and posting about Eat for Climate Week NYC:

Instagram: @MeatlessMonday @TheClimateGroup
Facebook: @MeatlessMonday @TheClimateGroup
Twitter: @MeatlessMonday @ClimateGroup
LinkedIn: @MeatlessMonday Meatless Monday Official @The Climate Group

#MeatlessMonday #ClimateWeekNYC #EatforClimateWeek

MeatlessMonday.com Climateweeknyc.org

Social Media Graphics and Post Captions

Download Eat for Climate Week Social Assets HERE

Social Media Post Captions

Turn your 🌏 climate-anxiety 😩 into action 🙌 by joining Eat for Climate Week NYC Sept. 20-26, 2021 🗽. Enjoy 🌱 plant-based meals all week starting with #MeatlessMonday at participating restaurants. Eating meatless meals can help fight climate change 🌏, reduce species loss 🦧 🐅, and conserve water 💧. Plus, they are totally delicious. #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

It’s #EatforClimateWeek Sept 20-26, 2021! Join us and take action to fight climate change 🌍 by enjoying plant-based 🌱 meals all week. #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

Join us and take a (plant-based🌱) bite out of climate change 🌏 during Eat for Climate Week NYC Sept 20-26, 2021. 🗽 Enjoy plant-based 🌱 meals all week, starting with #MeatlessMonday and continuing throughout #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

Twitter Tweets

Join us for Eat for Climate Week NYC Sept 20-26, 2021. 🗽 Enjoy plant-based 🌱 meals all week, starting with #MeatlessMonday and continuing throughout #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

It’s #EatforClimateWeek Sept 20-26, 2021! Join us and take action to fight climate change 🌍 by enjoying plant-based 🌱 meals all week. #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week


Restaurant Partner Post Captions

Join us and take a (plant-based🌱) bite out of climate change 🌏 during Eat for Climate Week NYC Sept 20-26, 2021. 🗽 We are serving [plant-based menu items + discount info] all week to help fight climate change. 🌱 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

It’s #EatforClimateWeek Sept 20-26, 2021! Join us and take action to fight climate change 🌍 by enjoying our tasty plant-based 🌱 meals all week. [plant-based menu items + discount info] #MeatlessMonday #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

Meatless Monday Post Captions – September 20th 

We’re kicking off #EatforClimateWeek with #MeatlessMonday! Join us and take a (plant-based🌱) bite out of climate change 🌏 We are serving [plant-based menu items + discount info] today and for the rest of the week to help fight climate change. 🌱 #ClimateWeekNYC @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

We’re kicking off #EatforClimateWeek with #MeatlessMonday! Join us and take action to fight climate change 🌍 by enjoying tasty plant-based 🌱 meals today and for the rest of #ClimateWeekNYC Sept 20-26 @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week


Environmental Fact Post Captions

Download Environmental Assets HERE

Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity🗽chooses a veggie burger 🌱🍔 instead of a ¼ lb. beef burger this Meatless Monday, we’d preserve enough land to cover twenty Central Parks. 🏙 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity 🗽chooses a veggie burger 🌱🍔  instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.📱#MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week

Eat for Climate Week Fact: ✅🌏 If everyone in #NewYorkCity 🗽chooses a veggie burger 🌱🍔 instead of a ¼ lb. beef burger this Meatless Monday, we’d save enough water to fill 79 million fewer bathtubs of water. 🛀🏽 #MeatlessMonday #ClimateWeekNYC #EatforClimateWeek @MeatlessMonday @TheClimateGroup https://www.climateweeknyc.org/eat-climate-week


Social Media Story Graphic and Swipe-Up Link

Download Eat for Climate Week Story Asset HERE

  • Tag @MeatlessMonday @TheClimateGroup and use #MeatlessMonday #ClimateWeekNYC for the opportunity to be reshared in Meatless Monday and Climate Group Instagram stories.
  • Include swipe-up link to Eat for Climate Week Restaurant Directory – https://www.climateweeknyc.org/eat-climate-week
  • Include call-to-action GIF or Sticker – example, ‘Swipe Up’

Restaurant Marketing and Communications  

  • Post high-quality glamorous food photos of your plant-based menu items during Eat for Climate Week with supporting information and/or environmental facts. 
  • Menu recommendations:
    • Add 🌱 or 🌏 to all plant-based menu items during Climate Week with brief description:
      • Eat for Climate Week Plant-based Menu Item
      • Climate-friendly Menu Item
    • Create an Eat for Climate Week NYC special or prix fixe menu 
  • Include Eat for Climate Week menu items in your customer outreach, newsletters, app promos.
  • Promote plant-based menu items and the environmental benefits of climate-friendly meals via social media, newsletters, and table tents/menus/signage. 
  • Feature and promote Meatless Monday plant-based options on Monday, September 20th.
  • Prep wait staff and employees to share information with customers.

Email/Newsletter Communications

Sample Email/Newsletter Promo – Corporate

Join us Sept 20-26, 2021 for Eat for Climate Week NYC, a Climate Week NYC program that aims to raise awareness about the environmental and climate benefits of eating more plant-based meals. It’s easy to participate, simply enjoy plant-based meals all week, beginning with Meatless Monday

Climate fact: If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.

Hundreds of restaurants across the city offer delicious plant-based options, check out a few local spots offering Eat for Climate Week menu items. Or make a tasty meatless meal at home. 

Sample Email/Newsletter Promo – Restaurant

We are proud participants in Eat for Climate Week NYC, a Climate Week NYC program that aims to raise awareness about the environmental and climate benefits of eating more plant-based meals. Check out our delicious plant-based menu items available all week, starting with Meatless Monday on September 20th. [include all menu items/discounts] 

Climate fact: If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.


Talking Points for Staff and Employees 

  • Eat for Climate Week NYC is part of Climate Week NYC and aims to raise awareness about the environmental and climate benefits of eating more plant-based meals and less meat and dairy.
  • Swapping meat-centric meals for more plant-based options, even one day a week, can help reduce greenhouse gas emissions, reduce species decline, conserve water, and reduce deforestation.
  • Meatless Monday is good for your personal health and the health of the planet.

Environmental Facts 

  • If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Monday, we’d save enough water to fill 79 million bathtubs of water. 
  • If everyone in New York City chooses a (soy) veggie burger instead of a ¼ lb. beef burger this Meatless Monday, we’d save the equivalent CO2 emissions from charging 2.6 billion smartphones.
  • Livestock production creates more greenhouse gases than the entire transportation sector – all the cars, trucks, planes, and trains in the world – combined.
  • Livestock production uses 75% of the Earth’s agricultural land.
  • Eating more plant-based foods is the single most effective action individuals in countries with high meat consumption can take to reduce the world’s eco-footprint.
  • 70% of the world’s freshwater is used for animal agriculture.
  • The meat industry is the most significant driver of deforestation.
  • Livestock production is the biggest human contributor to species decline.
  • Plant-based dietary shifts benefit soil health and improve biodiversity.
  • Eating more plant-based foods and less meat and dairy has the greatest potential to positively impact the environment.
  • Eating less high fat dairy and more plant-based foods can provide significant health and environmental benefits

References: 

https://www.mondaycampaigns.org/meatless-monday/research/environment

https://clf.jhsph.edu/projects/technical-and-scientific-resource-meatless-monday/connections-between-diet-people-and-planet

https://clf.jhsph.edu/sites/default/files/2019-10/global-meatless-monday-environment_0.pdf