Quit and Stay Quit Monday (QSQM) is the tool that can help smokers start or recommit to their quit every Monday. This website provides science-based tools and methods that have been shown effective in supporting smoking cessation. Our tips, guides and weekly newsletters are made available to individuals, smoking cessation counselors, corporations, U.S. government agencies and other organizations. They can be adapted into existing quit smoking programs or used as a freestanding campaign. There’s no charge for this content and we encourage organizations to share this information and to work with us to enhance their programs.
LPHI is incorporating QSQM into their “Quit with Us Louisiana” campaign, with a new “Quit with Us on Mondays” campaign. They have launched a state-wide campaign that encourages a Monday quit date and weekly Monday recommitments to smoking cessation. They do this by distributing co-branded QSQM creative and informational materials (such as brochures, Quit cards, etc.) to all their partners across the state, including individual physicians, to distribute to their diverse audiences (teens/college students, minority communities, etc.) as well as all state-supported cessation groups. They also have a dedicated Quit with Us on Mondays page on their website and regularly post co-branded QSQM creative on social media. Furthermore, they are conducting a small study to measure gauge the impact of Monday engagement through their quit line, website traffic, and social media statistics.
The Mississippi Quit Line, run by IQH, is sharing QSQM creative on their website and in doctors’ offices in a state-wide QSQM campaign. They also have trained their quitline counselors on the Monday concept so that when callers call the Quit Line, they are referred to the QSQM program. Furthermore, they are conducting a small study comparing smokers who choose to quit on Monday to those who chose to quit on other days of the week.
NCI Issues Healthy Monday Challenge to Help Smokers Quit and Stay Quit
The National Cancer Institute’s smokefree.gov website used the Monday idea to encourage people to pledge Mondays as the day to quit and supported them with weekly motivational messages on its website, Twitter and Facebook.
Three Rivers District Health Department
Serving the Kentucky counties of Carroll, Gallatin, Owen and Pendleton, Three Rivers used I Quit & Stay Quit Monday to help increase participant engagement in its existing tobacco cessation program.
Syracuse incorporated I Quit & Stay Quit Monday into its umbrella Healthy Monday Syracuse campaign. The campaign continues to spread the QSQM message to local healthcare providers, businesses and community cessation group participants, as well as share the Quit & Stay Quit Monday “Tip of the Week” with its online audiences via email, Facebook, and Twitter
Northern Kentucky University
In preparation to declare a smoke-free campus, NKU will launch the I Quit & Stay Quit Monday text messaging program for students, faculty and staff. The program will be used in conjunction with the university’s existing tobacco cessation program to help increase participant engagement.
Quit & Stay Quit Monday Research
For the last five years, The Monday Campaigns has worked with the Institute for Global Tobacco Control at the Johns Hopkins Bloomberg School of Public Health to explore the ways in which Monday can help people quit and stay quit. Together, we have collected evidence that demonstrates the value of leveraging Monday as a tool to improve outcomes of smoking cessation efforts.