Plant-based Food Trends During COVID-19

Interest in Plant-based Foods Is Booming – Adding and Promoting Meatless Items Can Help Attract and Retain Customers

According to research from top delivery app platforms DoorDash and Grubhub, which represent 67% of meal delivery sales (June 2020), plant-based orders have remained high and have been a growth category in both pre and post-COVID.

Including plant-based menu items, even on a reduced online menu, can help businesses remain competitive. According to Grubhub, vegan orders have risen by 23%, plant-based burgers specifically increasing by 90% and general plant-based orders by 135%.

 Top Online Menu Items (Growth Categories) That are Plant-Based

  • Plant-based Meat Burgers
  • Mac & Cheese
  • Tacos
  • Pizza
  • Breakfast Burritos
  • Oatmeal
  • Cheese Nachos
  • Smoothies
  • Vegetable Samosas
  • Cookies
  • Spinach & Artichoke Dip
  • Vegetable Pasta

Interesting Food Preferences and Trends

  • Mexican is the number one food type people miss, followed by sushi
  • Most people are craving comfort food vs healthy foods
  • 20% of DoorDash respondents have seriously considered veganism, and 6% are or have been vegan at some point in time
  • Vegetable pasta is the most appetizing vegan dish among options, ranked first by 31%. By contrast, tofu dishes are least appetizing, ranked last by 36%
  • 18-24 year olds ranked plant-based meat first at 27% instead of vegetable pasta, showing that this age group is all-in on plant-based meat
  • 28% have ordered a specific dish because they saw it on Instagram. 10% did so because it would look good in a photo, ie, to post on their social media feed
  • The most common dish that Americans order because of Instagram is pasta

Learn more about the benefits of Meatless Monday and plant-based menu items at