City and Community Resource Center – City Leader
Cities around the globe are challenged with finding innovative solutions to some of the world’s greatest threats, such as climate change, preserving precious natural resources, and reducing the incidence of preventable diseases. At the core of many of these challenges is food. What people eat, how it’s produced, and how much is wasted can have a major impact on a city’s health and sustainability goals.
One simple strategy that cities can leverage to promote plant-based eating is Meatless Monday, which was started in 2003 by The Monday Campaigns and The Johns Hopkins Center for a Livable Future. Many cities embrace Meatless Monday because it’s a small, simple change that everyone can get behind. And when enough people make small changes, the ripple effect can lead to large scale outcomes. We’ve got all you need to get started.
Meatless Monday City and Community Foodservice Program Guide
Meatless Monday Global City Guide
5 Tips to Get Meatless Monday Going in Your City or Community
1. Issue a proclamation or resolution.
Contact your local mayor’s office or a local city council member and suggest issuing a Meatless Monday proclamation or resolution. Below are some cities and communities that have done this, as well as sample language to include in your own.
- Cities that have Meatless Monday resolutions:
- Cities that have Meatless Monday proclamations:
2. Issue a press release.
Use this press release to pitch local media, secure local news coverage and inform your community about your Meatless Monday program.
3. Get institutions in your community to participate in Meatless Monday.
4. Promote Meatless Monday in city buildings and offices.
Download our free resources to promote Meatless Monday to city employees in city hall or other city buildings.
5. Conduct a survey.
A survey will help you learn about community awareness and current meat consumption before and after the launch of your Meatless Monday initiative.
Cities big and small can use Meatless Monday to reach a range of different organizations, institutions, and audiences. In New York City, the local government implemented Meatless Monday programming in the hospital and public-school systems. The city also passed a historic resolution that encourages individuals and public and private institutions to try and provide more plant-based eating options to their employees, students, and residents. Click the links below to see how New York City made Meatless Monday part of its health messaging.
Many communities have laid the groundwork for successful Meatless Monday programming. Whether through formal legislation, a proclamation, or financial commitment, there are many existing examples of how Meatless Monday can lead to greater awareness of the benefits of plant-based eating. Click the links below to see how different communities have made Meatless Monday part of their health messaging.
Community Case Studies
Find More Meatless Monday Resources
Looking for resources for launching a Meatless Monday program in your school, hospital, or restaurant? Want the latest Meatless Monday guides and social media graphics? Find them all at our main resource center.