Monday 2000

2000 Calories per Day for the Average Adult

A 2,000 calorie a day diet is appropriate for most adults, but who has the time or patience to keep track of calories day in and day out? Menu labeling is becoming more common in cities, restaurant chains and workplace cafeterias and consumers can also easily find the number of calories in their meal through a variety of helpful apps. Using Mondays to track food choices and stay within this calorie budget by “doing the Monday 2000” can help consumers develop the context they need to best utilize this information and make appropriate food choices all week long. Workplace wellness programs can also leverage the periodicity of Mondays to encourage employees to best utilize calorie postings by sending weekly reminders about the Monday 2000.

Download a calorie tracking app like Lose It or My Fitness Pal
to keep track of your calories this Monday!


In order to identify effective strategies for promoting calorie labeling, Johns Hopkins conducted a study in the cafeteria of the university’s Medical Center to determine if weekly email or text messages could make people more aware of calorie limits and encourage them to eat less. The study was published by Health Promotion Practice.

The study found that only 43% of college educated respondents knew about the 2000 calorie intake recommendation, underscoring the importance of promoting awareness of the recommendation as part of any calorie labeling initiative. Approximately one-third of participants who received text messages felt the information they received on Mondays increased their awareness of calorie consumption and helped them eat fewer calories throughout the rest of the week.